Search Engine Optimization Tutorial – The Basic Stuff You Need To Know

You know you don’t have to make it complicated right?

When it comes to SEO, I hear lots of stuff about people trying to find the perfect way in SEO terms way to rank high in Google. While Big G has obviously a special way to rank websites, you’re better off just doing things in the most natural way!

Let’s take “Search Engine Optimization” for example.

If I want to rank high in the search engines (especially Google) for this keyword, there are obvious rules that must be applied, yet I still see pages online that goes against those simple rules….

Rule 1

Your Keyword Must Be In Your URL

If you’re building an ENTIRE SITE around that keyword, the most obvious thing to do, is to use “SearchEngineOptimization.com” as your URL,

but if it’s already taken, just add in a few words that make sense but still keep your keyword in the URL.

i.e. “www.TheSearchEngineOptimizationWebsite.com“

The same rule applies, if you’re only looking at optimizing a page… your keyword must be in your URL.

i.e “www.TheWebsite.com/Search-Engine-Optimization“

Rule 2

Use Your Keyword For Anchor Text Link

“search engine optimization, is used to rank well within major search engine such as google, Bing and Yahoo”

See the link? It contains the keyword and it also links to another webpage. Using anchor text link in your article, webpage, will help your site achieve better rankings.

Rule 3

Use Your Keyword In Your Title

This one is also an obvious one, but somehow I see online folks ignoring this one as well.

Of course there is more to SEO than these basic rules, but these 3 rules are enough to make you dominate certain keywords.  I’ll admit though I’m not that big of a SEO guy, I do the basic stuff and I capitalize on the traffic I get, this way I don’t worry too much about SEO and be in constant fight about trying to stay on Google’s first page.

Tags: seo, tutorial